Brad Hintze, executive vice-president of customer success and marketing: Crestron champions sustainability, social responsibility and veteran support
We asked Brad Hintze, Crestron’s executive vice-president of customer success and marketing about winning this award.
Crestron has been a global technology leader since 1972, delivering innovative solutions that transform how people connect and control their environments. The company’s intuitive, secure products power spaces from Fortune 500 boardrooms to luxury homes and government institutions such as Nasa and the White House.
The company’s commitment to user experience, training and support is unmatched. Beyond technology, Crestron champions sustainability, social responsibility and veteran support – earning the Seven Seals Award in 2024.
Through initiatives such as the Crestron Eagles Program and eco-conscious manufacturing, the company continues to shape the future, while making a meaningful impact worldwide.
Winning the award for Manufacturer of the Year is a meaningful honour that reflects the collective contributions of our entire team and underscores the strength of our organisation as a whole. We have always focused on building trusted solutions that put customers first and advance the AV industry. This award reinforces that approach by recognising our relentless drive to innovate.
It also strengthens our resolve to keep performing at the highest level.
At the heart of this recognition is our ‘True Blue’ commitment, which guides how we engage with partners and customers. It’s a philosophy built on more than 50 years of earned trust – it shapes everything we do.
Alongside that, the past year has been one of our most significant in terms of innovation. We’ve delivered substantial technology updates, pushing boundaries in content, collaboration and control. Each development wasn’t innovation for innovation’s sake, but directly tied to a customer need.
Customer experience is the lens we apply to every decision. We invest in experience centres, technical education, digital tools, and community and advocacy programmes. The holistic approach ensures customers feel supported from their first interaction.
We believe it’s our responsibility to push the industry forward, exploring new avenues and setting new standards.
This award reflects a genuine alignment of our efforts across experience and innovation.
Recognition is a powerful reinforcement of who we are as an organisation. Crestron doesn’t operate in silos.
Our culture is built on collaboration, shared accountability and a collective commitment to our products and the people who rely on them.
When an external body takes notice, it validates not just what we’ve achieved, but how we’ve achieved it together. Validation is motivating, as it reminds every individual that their contribution is part of something bigger, and that it’s being felt in the market.
But we don’t let recognition become complacency. If anything, it raises the bar. Awards don’t make us comfortable; they make us more determined.
For our partners, it reaffirms that aligning with Crestron is a sound strategic decision. We see ourselves as a long-term growth partner committed to shared success. That commitment will continue through sustained investment in True Blue, ensuring dealers have the training, tools and support they need.
From a market perspective, being named Manufacturer of the Year strengthens our credibility. Internally, it helps sharpen our growth strategy by reinforcing the importance of doubling down on the areas that earned this recognition.
Judges’ comments
- A strong submission demonstrating sustained leadership, broad market impact and a deep commitment to innovation and workforce development.
- With its global reach, robust training programmes and continued investment in technology and ecosystem growth, Crestron remains a benchmark in the industry.
